Module 4 — Lesson 21

A Magic Link is a link that a user can click on that will automatically subscribe them to a newsletter.

For example, let’s say you’re doing a cross-promotion with another newsletter on a different newsletter platform. You can have them add your Magic Link to their newsletter so that when their readers click your link, they’re automatically subscribed to your email list.

Why should you use them?

Magic Links are URLs that automatically subscribe the person who clicks on them. Rather than sending a visitor to your newsletter’s website to sign up, this removes that step entirely and signs them up immediately upon clicking.

Less friction = More signups

Here’s how to use a Magic Link:

Here’s what your new subscriber’s screen will look like after they click your Magic Link:

Additional Resources

• Why is my Magic Link not working on the web?

• Why is my Magic Link not working in a test email?

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