Module 4 — Lesson 22

The only downside to writing a newsletter is… well, it can get kinda lonely. It’s you shouting from the top of the stage down at people.

But it doesn’t have to be that way.

With polls, you can receive useful feedback from your audience to cater to what they want to read.

At the end of your newsletter — you can include a poll and have your readers vote for a specific answer. It’s extremely helpful to engage your newsletter readers and create a community vibe.

So here’s how you create your first poll:

1. Go to the Audience tab → Polls → New Poll

2. Create your poll

3. Add your poll to your newsletter

4. Bada bing bada boom!

Need a deeper dive? We got you covered…

Who does this well?

Another smart way to use the poll feature is to have your readers pick your next topic.

Remember our friends Brian and Jasper?

Well here’s Brian O’Connor leveraging the poll feature to validate future newsletter topics:

Same with Jasper Polak:

Another cool use case is validating a potential product offer with the beehiiv poll feature.

Here, Jay Yang asked his audience if they’d be interested if he turned his content system into a digital product.

Additional Resources

• Can I use polls in segmented emails?

• How do I create a new poll?

• How can I style my polls?

• Can I export poll data?

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